America's "Plain English" Business Expert ^TM

Small Business... Big Business... Home-Based Business...

Dan Furman Helps Them All.

You've reached the website of copywriter, business author, and marketing consultant Dan Furman. Thank you for coming.

Here you can learn all about Dan, and see why businesses of all sizes - from home based entrepreneurs to large corporations - are eager to embrace Dan's unique "no BS/Plain English" message of simplicity.

Right off the bat - what can Dan do for you??

Dan wears many hats. He's a copywriter who can make certain your website and marketing materials are clear and persuasive. He's also a specialist in marketing and web conversion, making sure your message is one your customers want (and expect) to hear.

In addition, it goes without saying that he's the entrepreneur's best friend - his book "Start and Run a Real Home Based Business" is one of the most well-respected home based business books on the market today, and he works with entrepreneurs all the time.

For larger businesses, Dan brings a perspective of simplicity. Dan doesn't get caught up in catchphrases and buzzwords. Instead, he's all about being clear, and his simple (yet intelligent) approach to everything - whether he's writing copy, speaking to a group, or consulting on a marketing project - helps larger companies get on point, get on target, and generate more revenue.

Lastly, Dan's a coach to businesspeople, regardless of status or company. That's because his message embodies both business and personal success. Here's some of what he believes:

• Be Clear - Clarity in all of your communications, whether written or spoken, is important. Simply tell people - in plain English - what you do; tell them what you sell; and solve their problems. And do it with minimal hype, without being boring, and without drowning your audience in endless slogans, corporate-speak, or other assorted fluff. And hey, if you sneak in a little "lite" humor where appropriate, all the better. Obviously, this goes for all manner of marketing and sales communication, but it also matters in personal communications as well.
  
  
• Be Honest - Be honest with yourself. Be honest with your customers. Be honest about what you do, and how you do it. Be honest in every single aspect of your professional and personal life.
  
  
• Do Good Work - Apologies to Garrison Keillor, but this is a great statement. Whatever you do - whether you are a local accountant, a large retail chain, a home based web designer, or something else - do it well. You simply cannot fake competence for very long.
  
  

Dan is ready to discuss any project with you, from copywriting to coaching to speaking to anything else you have in mind. Feel free to Contact Dan, or peruse the rest of this site (check out "The Furman Effect" to see how Dan helps companies, or read Dan's Blog to get his take on just about everything.)

Thanks again for stopping by.